AAH rolls out improved 2010 private flu vaccination programme

AAH’s successful and popular in-pharmacy flu vaccination programme, part of the company’s innovative All About Health programme, is set for roll out in 2010 with increased support - including support to enable participating pharmacies to sell-in the flu service to local businesses.

The company is encouraging pharmacists to sign up to a course and secure their place in order to avoid disappointment.

To date more than 300 pharmacists have been trained to provide this service, issued under a private PGD. This year more than 200 pharmacists have already re-signed for 2010’s campaign.

A patient questionnaire last year demonstrated that a staggering 60 per cent returned to the same pharmacy for their flu jab while almost half said the reason for choosing pharmacy was that the service was readily available on the day.

In addition, 50 per cent said that they knew of the service because they had been informed by the pharmacist or pharmacy staff.

Ajit Malhi, head of marketing services for AAH said: “We now have a significant number of pharmacists trained and experienced in administering flu vaccinations, but we are continually looking at ways to improve the service, which is part of our All About Health programme.

“All About Health supports pharmacists to provide patient services and, just as important, helps to educate the public: particularly those that are unaware of the services, like a private flu vaccination, that their local pharmacy can offer.

“We have made improvements to our service this year with training sessions more focussed on CPR and injection techniques. For those who have been trained before we offer just a half day training session on a Sunday if that’s more convenient.”

The company has held its 2009 price for new customers while those that are re-booking will benefit from additional savings. In addition, both groups receive more than £115 worth of vaccines which should offer a good financial return, the company says.

Participating pharmacists will receive increased support, marketing materials and guidance to help them brief the rest of their pharmacy team on promoting vaccinations both in-store and within their local community.

This year, the flu vaccination programme will also include an additional service which will involve AAH helping participating pharmacies identify and contact local businesses which might be interested in flu vaccinations for their staff. Further details about this new support will be available later this year.

Malhi added: “With NHS funding set for huge cuts in the coming years it’s vital that PCT commissioners see true value for their money. Providing successful services like this helps pharmacists to raise their profile and their business case for future funding.”

Training sessions across England and Wales will start in early September, but pharmacists are being encouraged to sign up now as demand for places, based upon previous experience, is expected to be high.

For more information on the 2010 flu vaccination programme or to sign up to the service, visit www.aah.co.uk/about_flu